MIT Sloan Management Review Article on Spark Team Creativity by Embracing Uncertainty

Focusing on getting the creative process just right can hamper your team’s innovation.

As an artist who also works for a business school, I often talk with managers about how to inspire more creativity from their teams. It’s not that these managers don’t appreciate their left-brained, analytically oriented employees. On the contrary: They value their logic and practicality. Still, they lament, something is missing. Managers today seek inspired ideas, inventive solutions, ingenuity, originality, and new pathways to innovation. But their teams are not delivering.

The problem is not that professionals lack creative impulses but that they are too focused on getting the creative process right. For example, in supporting organizations that are implementing agile methodologies, I work with many teams so consumed by getting their chapters aligned or doing their sprints correctly that they miss the opportunities that spark imagination. They avoid the unknown — the uncertainty that breeds creativity.

About the Author

Aithan Shapira is an artist and lecturer at the MIT Sloan School of Management. He is working on a new book, Tilt: Transforming Creative Process Into Cultural Practice. He tweets @madetotilt and @aithanshapira.

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