MIT Sloan Management Review Article on Serving Digital Customers
- 27m
- MIT Sloan Management Review
- MIT Sloan Management Review
- 2020
Are you and your organization well-equipped to serve digital customers? Do you use technology to its full potential? What type of relationship does your organization and digital customers have?
In this Book
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Introduction
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Customer Centricity in the Digital Age
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How Should Companies Talk to Customers Online?
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Digital Transformation Should Start With Customers
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McAfee—"Customer Service in the Digital Age—The Eternal Lament"
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Creating Digital Offerings Customers Will Buy
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