MIT Sloan Management Review Article on Seize the Moment

By now, many of us have accepted what was unthinkable in March: We will never really get back to normal. The old world where business leaders could dismiss the idea of a global pandemic as a remote risk no longer exists, and many of our routines and expectations may be forever changed. Meanwhile, moving forward with confidence may be stalled by uncertainties that make it difficult to think long term: Can the business reopen? Can employees send kids to school or day care?

But perhaps being caught between the past and future is not such a bad place to be. That’s where we find the present moment where life actually happens, as John Lennon famously sang, while we’re busy making other plans.

About the Author

Elizabeth Heichler (@eheichler) is the executive editor at MIT Sloan Management Review.

Learn more about MIT SMR.