MIT Sloan Management Review Article on Seeking Scale? Think Old
- 5m
- Theodore Kinni
- MIT Sloan Management Review
- 2020
A featured excerpt from The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market
These days, scale is a top-of-mind issue among leaders of tech companies. Yet many of these leaders are missing the biggest and most obvious scaling opportunity they’ll ever encounter: old people.
The worldwide population of older adults — people age 65 and up — reached 617 million in 2015 (almost twice the total population of the United States); in the U.S. alone, older adults represent an $8 trillion consumer market. Thanks to longer life expectancies, there will be 1 billion people age 65+ by 2030, and 1.6 billion of them by 2050.
About the Author
Theodore Kinni is a contributing editor for MIT Sloan Management Review. He blogs at Reading, Writing re: Management and tweets @tedkinni.
In this Book
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Seeking Scale? Think Old
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The Longevity Economy—Unlocking the World's Fastest-Growing, Most Misunderstood Market
