MIT Sloan Management Review Article on Managing the Cultural Pitfalls of Hybrid Work
- 8m
- Christine Moorman, Katie Hinkfuss
- MIT Sloan Management Review
- 2023
Three years into the pandemic era, hybrid work models abound for business professionals. In the March 2023 edition of The CMO Survey, of 314 marketing leaders, 57% said that they work from home remotely at least some of the time, while 39% do so all of the time.
Here’s the good news: Recent peer-reviewed research shows that hybrid work reduces attrition rates by 35% and improves employee satisfaction. Consistent with this result, data from The CMO Survey finds leaders confident in driving team productivity via both remote work and in-person office work, with 50% reporting no change in worker productivity levels.
About the Author
Christine Moorman is the T. Austin Finch Sr. Professor of Business Administration at Duke University’s Fuqua School of Business and the founder and director of The CMO Survey. Katie Hinkfuss is a class of 2023 MBA candidate at the Fuqua School of Business and a research fellow for The CMO Survey.
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MIT Sloan Management Review Article on Managing the Cultural Pitfalls of Hybrid Work
