MIT Sloan Management Review Article on Learning to Manage Uncertainty, With AI
- 32m
- David Kiron, Leonid Zhukhov, Michael Chu, Sam Ransbotham, Shervin Khodabandeh
- MIT Sloan Management Review
- 2024
The second Artificial Intelligence and Business Strategy report of 2024, from MIT Sloan Management Review and Boston Consulting Group, looks at how organizations that combine organizational learning and AI learning are better prepared to manage uncertainty. It examines how the emergence of generative AI is changing workers’ and organizations’ attitude toward the technology and the opportunities and risks that it poses.
Uncertainty is all about the unknown. The less an organization knows, the greater its uncertainty and the less able it is to manage resources effectively. Managing uncertainty, therefore, requires learning. Companies need to learn more, and more quickly, to manage uncertainty.
About the Author
Sam Ransbotham is a professor of analytics at the Carroll School of Management at Boston College, as well as guest editor for MIT Sloan Management Review’s Artificial Intelligence and Business Strategy Big Ideas initiative.
David Kiron is the editorial director, research, of MIT Sloan Management Review and program lead for its Big Ideas research initiatives.
Shervin Khodabandeh is a senior partner and managing director at Boston Consulting Group (BCG) and the coleader of its AI business in North America. He is a leader in BCG X and has over 20 years of experience driving business impact from AI and digital. He can be contacted at shervin@bcg.com.
Michael Chu is a vice president of data science at BCG, where he focuses on applying AI and machine learning to business problems in commercial functions, including optimizing pricing, promotions, sales, and marketing. He can be reached at chu.michael@bcg.com.
Leonid Zhukhov is a vice president of data science at BCG and leads the Tech & Biz Lab at the BCG Henderson Institute. He leads the design and build of AI and machine learning solutions for BCG clients across a range of sectors. He can be reached at zhukov.leonid@bcg.com.
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MIT Sloan Management Review Article on Learning to Manage Uncertainty, With AI