MIT Sloan Management Review Article on Key Words for Digital Transformation

Adobe, the Silicon Valley stalwart, has transformed itself — and expanded its sources of revenue and market share — by embracing technologies that could have put it out of business.

The forces of the digital revolution have shaken company after company. Industries have been transformed. Entire media and product forms have vanished. Pity the enterprise whose fortunes are tied exclusively to the analog world, be it producing film, renting videos, retailing books, or selling packaged software.