MIT Sloan Management Review Article on Influence and Persuasion
- 55m
- MIT Sloan Management Review
- MIT Sloan Management Review
- 2017
What role does influence play in an organization? How much persuasive power do executives wield, both inside and outside of their companies?
In this collection of articles, you'll learn:
- how to utilize social media to shape public perception of your company
- the best ways to adapt leadership for the modern world
- the role of "bots" and automated programs in the 21st century organization
- how to fight the drawbacks of dependency on corporate headquarters in multinational corporations
- the kind of leaders that bring long-term success to their companies
In this Book
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Introduction
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How CEOs Can Leverage Twitter
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Rethinking Leadership
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Managing the Bots That Are Managing the Business
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Why Managers Still Matter
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Fighting the “Headquarters Knows Best” Syndrome
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Why Good Leaders Don’t Need Charisma
