MIT Sloan Management Review Article on How to Read and Respond to Weak Digital Signals
- 6m
- Venkat Venkatraman
- MIT Sloan Management Review
- 2020
In the digital age, when competitive landscapes can be transformed overnight, the need to spot and react to changes early has never been greater.
One of the most difficult challenges companies face is knowing when the environment they’re used to operating in is shifting. Often, identifying the change requires reading and acting upon ambiguous, inconclusive bits of information that are mixed into the “noise” of everyday activities and therefore easy to overlook.1 The “weak digital signals” may emerge initially as blips, but they can grow swiftly to transform the very foundations of an industry.
About the Author
Venkat Venkatraman (@nvenkatraman) is the David J. McGrath Jr. Professor of Management at Boston University’s Questrom School of Business. He is author of The Digital Matrix: New Rules for Business Transformation Through Technology (LifeTree Media, 2017).
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MIT Sloan Management Review Article on How to Read and Respond to Weak Digital Signals
