MIT Sloan Management Review Article on How Social Media Influences Communication on College Campuses

One university president doesn’t feel colleges adequately prepare students to join the workforce in today’s digital era but cites one way his institution is helping its student body.

Santa Ono: I have an integrated communications strategy, which includes traditional face-to-face meetings as well as town hall meetings and communications through media, television, newspapers, magazines, and interviews on regional and national news media. In addition, I have an extensive and robust digital strategy that includes a presence on most social media platforms, including Twitter, Instagram, Facebook, occasionally Snapchat, and Reddit, as well as a regular blog and Facebook Live communications around topical areas.