MIT Sloan Management Review Article on How In-Store Tech Will Transform Retail
- 9m
- Maxime Cohen, Saibal Ray, Selena Zhu
- MIT Sloan Management Review
- 2021
Retail stores are being challenged like never before. Not only are consumers buying more goods online (a trend accelerated by the pandemic), but digital-first companies like Amazon are attacking brick-and-mortar retailers’ home turf by opening their own physical stores that combine online and offline attributes. To stay competitive, traditional retailers need to consider how adopting digital technology can improve the in-store customer experience, provide access to more data on customer preferences and habits, and potentially improve omnichannel operations.
About the Author
Selena Zhu is an investment banking analyst; she was a research fellow in McGill University’s Retail Innovation Lab when this article was written.
Maxime C. Cohen (@maxccohen) is a professor of retail and operations management, codirector of the Retail Innovation Lab, and a Bensadoun Faculty Scholar at McGill University.
Saibal Ray is the James McGill Professor of Operations Management and academic director of McGill’s Bensadoun School of Retail Management.
In this Book
-
MIT Sloan Management Review Article on How In-Store Tech Will Transform Retail
