MIT Sloan Management Review Article on How Frictionless Should Things Be?

In recent years, tech companies have led the way in making products and services as easy to use as possible. For many, getting rid of the “friction” — for example, streamlining account login requirements and allowing for one-click ordering — was seen not as a choice but as a necessity. However, escalating concerns over cybersecurity are prompting companies and many others to rethink how frictionless things should be.