MIT Sloan Management Review Article on How Collaboration Needs Change From Mind to Marketplace

It can be a long slog from initial concept to final product. Even in organizations that pride themselves on rapid iteration and experimentation, most truly novel ideas either stall out at some point in development or lose their originality along the way. How do you defy those odds? By adjusting collaborative behavior to meet the idea wherever it is in its journey from mind to marketplace.

That journey entails four phases: idea generation; concept elaboration through tests or prototypes that flesh out the idea and assess feasibility; internal promotion to get the sponsorship needed to move forward with a product; and implementation, which involves finalizing plans and specifications, creating the product, and delivering it.

About the Author

Jill E. Perry-Smith is a professor of organization and management at Emory University’s Goizueta Business School, where she currently serves as the senior associate dean for strategic initiatives.

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