MIT Sloan Management Review Article on Grow Faster by Changing Your Innovation Narrative

Managers have no shortage of advice on how to achieve organic sales growth through innovation. Prescriptions range from emulating the best practices of innovative companies like Amazon, Starbucks, and 3M to adopting popular concepts such as design thinking, lean startup principles, innovation boot camps, and cocreation with customers. While this well-meant advice has merit, following it without first understanding your company’s innovation narrative is tantamount to going from symptoms to surgery without a diagnosis.

About the Author

George S. Day is the Geoffrey T. Boisi Professor Emeritus and a senior fellow of the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania. He is the author of 19 books on marketing, innovation, and strategic management. Gregory P. Shea is an adjunct professor of management at the Wharton School of the University of Pennsylvania, a senior fellow at Wharton Center for Leadership and Change Management, and president of Shea and Associates Inc.

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