MIT Sloan Management Review Article on Five Key Elements of Problem-Centric Selling

  • 3m
  • J. Keenan
  • MIT Sloan Management Review
  • 2019

When it comes to winning over customers, sales teams need to adopt a new approach.

Many companies are just like us, and the start of the new year means making their own resolutions as organizations. Often these revolve around increasing their sales metrics and implementing new technologies. But one of the most effective goals is much simpler — something they can, and should, start doing for free.

About the Author

Keenan is CEO of A Sales Guy Inc. and author of Gap Selling. He tweets @keenan.

Learn more about MIT SMR.

In this Book

  • MIT Sloan Management Review Article on Five Key Elements of Problem-Centric Selling

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