MIT Sloan Management Review Article on Five AI Solutions Transforming B2B Marketing

AI solutions such as automated emails and predictive analytics can act as a force multiplier for B2B marketing teams.

Marketing departments are always constrained. There’s never enough time, manpower, or money. To push back against such constraints, companies are beginning to rely on AI solutions to enhance their B2B marketing capabilities. AI marketing products can act as a force multiplier. Imagine being able to fill your headquarters with thousands of brilliant marketers, expertly analyzing massive amounts of data and providing actionable insights that increase the productivity and efficiency of your existing marketing team.