MIT Sloan Management Review Article on Find a Circular Strategy to Fit Your Business Model

Products and services that maximize use and reuse of materials and other resources can be both growth opportunities and sustainability measures.

Companies seeking to meet ambitious sustainability goals to reduce fossil fuel consumption and reduce waste must go beyond a shift to renewable energy. Roughly half of global emissions are linked to the production and consumption of goods such as food, packaging, buildings, and textiles.1 Accelerating decarbonization will require that we rethink the materials and services sourced from suppliers, the distribution and use of products by customers, and what happens to products at end of life.

About the Author

Samsurin Welch is a research associate at the Circular Economy Centre at Cambridge Judge Business School, University of Cambridge, and senior associate at the University of Cambridge Institute for Sustainability Leadership. He is also cofounder and chief operating officer at HyveGeo. Khaled Soufani is a management practice professor of financial economics and policy, director of the Circular Economy Centre, and director of the Cambridge Executive MBA Program at Cambridge Judge Business School. He is also a fellow of Clare Hall.

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