MIT Sloan Management Review Article on Disrupt Your Own Business First

Planning the future for your company begins with knowing how to destroy it. How can companies strategize once they have recognized the limitations of long term planning in an unpredictable world? In this article, we will walk you through an intensive, multipart exercise in that kind of creative destruction that we have field-tested with more than 1,500 leaders from around the world.

About the Author

Ian C. Woodward (@ian_c_woodward) is a professor of management practice and director of the Advanced Management Programme at INSEAD. V. “Paddy” Padmanabhan (@paddyprof) is the Unilever Professor of Marketing and academic director of the Emerging Markets Institute at INSEAD. Sameer Hasija (@ian_c_woodward) is associate professor and area chair of technology and operations management, and the Shell Fellow of Business and the Environment, at INSEAD. Ram Charan is a business adviser, author, and speaker. They are coauthors of the forthcoming book The Phoenix Encounter Method: Lead Like Your Business Is On Fire!

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