MIT Sloan Management Review Article on Digitizing Products for Sustainability's Sake

By conceptualizing a combination of matter, energy, and information, digitization of physical products and production has become an emerging idea in sustainability.

Providing scientists, doctors, and resource managers with better information, digitization is also transforming entire industries, holding out the possibility of dramatically improving their social and environmental performance. An emerging area of opportunity is the digitization of physical products and production.

About the Author

Gregory Unruh is the Arison Group Endowed Professor at George Mason University in Fairfax, Virginia, and MIT Sloan Management Review’s guest editor for the Sustainability Big Ideas Initiative. He can be reached at unruh@mit.edu or on Twitter @gregoryunruh. David Kiron is the executive editor of MIT Sloan Management Review’s Big Ideas Initiative. He tweets @davidkiron1.

Learn more about MIT SMR.