MIT Sloan Management Review Article on Digital Maturity, Not Digital Transformation

People throw around the term “digital transformation” these days, but there’s not much agreement on what that term means. Originally, the value in the term was that it conveyed the need to engage in a fundamental shift in the way we think, work, and manage our organizations in response to digital trends in the competitive environment. While the need for fundamental change remains, the overuse and misuse of this term in recent years has weakened its potency.

Digital transformation is about the implementation and use of cutting-edge technologies — is likely the most misguided. It’s not hard to find a company that has implemented a new digital tool or platform just to have it remain unused by employees or unable to deliver the intended transformative impact on the business.