MIT Sloan Management Review Article on Digital Is About Speed - But It Takes a Long Time

  • 4m
  • Jeanne Ross
  • MIT Sloan Management Review
  • 2018

For many executives, the first word that comes to mind when they think about the impact of digital technologies is “speed.” A constant stream of new digital technologies (social, mobile, analytics, cloud, internet of things, artificial intelligence, blockchain) is introducing previously unimagined levels of connectivity, data access, and automation. These capabilities are providing greater transparency and eliminating bottlenecks in the exchange of information. In doing so, they are accelerating the pace of business.

Growing numbers of business leaders are starting to reimagine their value propositions in light of the capabilities of digital technologies. They sense a need to take advantage of the increased transparency and reduced delays to create customer value. They also sense a need to do so quickly.

About the Author

Jeanne Ross is principal research scientist for MIT’s Center for Information Systems Research.

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  • Digital is about Speed — But it Takes a Long Time