MIT Sloan Management Review Article on Customer Centricity in the Digital Age

  • 3m
  • Sharmila C. Chatterjee, Zoran Latinovic
  • MIT Sloan Management Review
  • 2019

AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.

Customer centricity — putting your customer at the center of your strategy — has long been considered the holy grail of retail marketing.

About the Author

Zoran Latinovic is a visiting postdoctoral scientist at MIT Sloan School of Management. Sharmila C. Chatterjee is a senior lecturer in marketing and the academic head for the Enterprise Management Track at MIT Sloan School of Management.

Learn more about MIT SMR.

In this Book

  • MIT Sloan Management Review Article on Customer Centricity in the Digital Age

YOU MIGHT ALSO LIKE

Book MIT Sloan Management Review Article on When AI Investments Pay Off in Marketing
Book MIT Sloan Management Review Article on What Matters Now
Book MIT Sloan Management Review Article on Why Executives Can't Get Comfortable With AI

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Book The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Sixth Edition
Book The Product Manager's Desk Reference, Third Edition
Book Confessions of the Pricing Man: How Price Affects Everything