MIT Sloan Management Review Article on Create Your Company's Future

Some months ago, I noticed an interesting trend on the MIT Sloan Management Review website. An article that was more than 20 years old had begun appearing on our list of the 50 most-popular articles on our website in most months. The article was getting almost three times as many views per day as it had been a few years earlier.

What was going on?

The article in question is a classic one by Paul J.H. Schoemaker of the Wharton School titled “Scenario Planning: A Tool for Strategic Thinking.” It’s a well-regarded article — it’s been cited in other works more than 1,600 times since its publication in our winter 1995 issue — and so it can come up in internet search results if managers are looking for information on scenario planning.

About the Author

Martha E. Mangelsdorf is the editorial director of MIT Sloan Management Review.

Learn more about MIT SMR.