MIT Sloan Management Review Article on Corporate 'Purpose' Is No Substitute for Good Governance
- 3m
- David Kiron, Gregory Unruh
- MIT Sloan Management Review
- 2020
Any corporate purpose, however laudatory or noble that mission may be, must be accompanied by strong governance.
In February 2017, Facebook Inc. CEO Mark Zuckerberg published a 6,000-word opus on his platform titled “Building Global Community.” In it, he lays out a compelling purpose for a global platform company like Facebook in an age of nationalists or politicians with protectionist agendas
About the Author
David Kiron is executive editor of MIT Sloan Management Review. He tweets @davidkiron1. Gregory Unruh is the Arison Group Endowed Professor at George Mason University in Fairfax, Virginia, and MIT Sloan Management Review’s guest editor for the Sustainability Big Ideas Initiative. He can be reached at unruh@mit.edu or on Twitter @gregoryunruh.
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MIT Sloan Management Review Article on Corporate 'Purpose' Is No Substitute for Good Governance