MIT Sloan Management Review Article on Building Scalable Business Models
- 10m
- Christian Nielsen, Morten Lund
- MIT Sloan Management Review
- 2020
Many of today’s most successful companies are able to leverage business model scalability to achieve profitable growth. Executives need to factor scalability attributes into their business model design or they risk being left behind.
Business model innovation has become an increasingly hot topic in management circles, and understandably so. No management activity is more important than having clarity about how the organization creates, delivers, and captures value. It requires, among other things, knowing what customers want, how value can be best delivered, and how to enlist strategic partners to achieve maximum benefit.
About the Author
Christian Nielsen is a professor of business models and performance reporting at Aalborg University in Aalborg, Denmark, and at Inland Norway University of Applied Sciences in Norway. Morten Lund (@mortenlunddk) is an assistant professor and director of the Business Model Design Center at Aalborg University.
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MIT Sloan Management Review Article on Building Scalable Business Models
