MIT Sloan Management Review Article on Building Lasting Collaborations With Government and NGOs

Making sustainability a priority is not easy, especially in the early days of a company. According to the U.S. Small Business Administration’s Office of Advocacy, only half of new businesses survive past the first five years, and only one-third make it past 10 years. When a new company is focused on keeping its business alive, other considerations such as sustainability may get little attention.

A recent report from the Pacific Basin Research Center in Orange County, California, suggests that executives increasingly are working with government and nongovernmental organizations (NGOs) to help adopt sustainable business practices.

About the Author

Christian Brum is business development lead for ExVivo Labs Inc. He can be reached at cbrum@uwaterloo.ca. Haiying Lin is an assistant professor at the University of Waterloo’s School of Environment, Enterprise and Development (SEED) in Ontario, Canada. He can be reached at h45lin@uwaterloo.ca. Oana Branzei is an associate professor at the Richard Ivey School of Business, University of Western Ontario. He can be reached at obranzei@ivey.uwo.ca. Jonathan Doh is a professor at Villanova School of Business at Villanova University. He can be reached at jonathan.doh@villanova.edu. Jorge Rivera is a professor at George Washington University School of Business at George Washing University. He can be reached at jrivera@gwu.edu

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