MIT Sloan Management Review Article on Building a More Intelligent Enterprise

To succeed in the long run, businesses need to create and leverage some kind of sustainable competitive edge. This advantage can still derive from such traditional sources as scale-driven lower cost, proprietary intellectual property, highly motivated employees, or farsighted strategic leaders. But in the knowledge economy, strategic advantages will increasingly depend on a shared capacity to make superior judgments and choices.

Intelligent enterprises today are being shaped by two distinct forces. The first is the growing power of computers and big data, which provide the foundation for operations research, forecasting models, and artificial intelligence (AI).

About the Author

Paul J.H. Schoemaker is the former research director of the Mack Center for Technological Innovation at the University of Pennsylvania’s Wharton School and the coauthor, with Steven Krupp, of Winning the Long Game: How Strategic Leaders Shape the Future (PublicAffairs, 2014). Philip E. Tetlock is the Annenberg University Professor at the University of Pennsylvania and coauthor, with Dan Gardner, of Superforecasting: The Art and Science of Prediction (Crown, 2015).

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