MIT Sloan Management Review Article on Boosting Business Value by Reducing COVID-19 Transmission Risk

New research measuring the value-risk proposition of different business openings offers insights and strategies for how to minimize pandemic transmission risk.

Starting business meetings with a handshake, laughing with friends in a bustling restaurant, or squeezing onto a crowded commuter train: Before the coronavirus pandemic, these were the completely unremarkable events of everyday life. But in the absence of an effective vaccine or test-and-trace system, these activities now carry deadly risks. Naturally, individuals, businesses, and governments have taken dramatic actions to reduce the number of social interactions to prevent the spread of COVID-19 and a deepening of the pandemic.

About the Author

Seth G. Benzell is an assistant professor at the Argyros School of Business and Economics at Chapman University in Orange, California. Avinash Collis is an assistant professor at the McCombs School of Business at the University of Texas at Austin. Christos Nicolaides is a Marie S. Curie Fellow and a lecturer at the School of Economics and Management at the University of Cyprus. All three authors are Digital Fellows of the MIT Initiative on the Digital Economy. Benzell and Collis are also Digital Fellows of Stanford’s Digital Economy Lab.

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