MIT Sloan Management Review Article on Are Everywhere Stores the New Face of Retail?

  • 3m
  • Antonio Moreno, David R. Bell, Santiago Gallino
  • MIT Sloan Management Review
  • 2023

Nearly 30 years ago, a fledgling startup called Amazon made its first online sale, and a retail revolution began. Dubbed “the Everything Store” by Brad Stone in his book of the same name, Amazon leveraged digital technologies to expand the very nature of retail, demonstrating that selling physical goods no longer required a physical storefront.

But today, the cornerstone of retailing — location — has expanded once again, and the advent of what we call everywhere stores is impacting omnichannel strategy and unlocking potential value for new entrants and incumbents alike.

About the Author

David R. Bell (@davidbnz) is the president and cofounder of Idea Farm Ventures, based in New York City. Santiago Gallino is an associate professor of operations, information, and decisions and the Charles W. Evans Distinguished Faculty Scholar at the Wharton School. Antonio Moreno (@tmorenog) is the Sicupira Family Associate Professor of Business Administration at the Harvard Business School.

Learn more about MIT SMR.

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  • MIT Sloan Management Review Article on Are Everywhere Stores the New Face of Retail?

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