MIT Sloan Management Review Article on Act Like a Startup
- 5m
- Jeanne Ross
- MIT Sloan Management Review
- 2019
As leaders of established businesses focus on becoming digital, they often embrace the mantra, act like a startup. Indeed, research at MIT CISR suggests that acting like a startup is a smart approach to a digital transformation. But what, exactly, does it mean to act like a startup?
A startup is, in effect, an experiment. An entrepreneur conceives an idea that seems worth trying. The startup is a test of the idea. An early goal is to learn — as quickly and inexpensively as possible — if the idea has merit and then, if it does, develop it into a business.
About the Author
Jeanne Ross is principal research scientist for MIT’s Center for Information Systems Research. Follow CISR on Twitter @mit_cisr.
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MIT Sloan Management Review Article on Act Like a Startup
