MIT Sloan Management Review Article on A Framework for Innovation in the COVID-19 Era and Beyond

A new playbook can help leaders determine which changes will endure and when to invest more in opportunistic transformation.

While COVID-19 continues to cause devastating disruption to the global economy more than a year into the pandemic, it is also continuing to force remarkable innovation across different industries. Companies have found new ways to sell, service, and operate during the crisis. But will opportunistic changes made during turbulent times also create opportunities for systematic growth after the pandemic passes?

About the Author

Johnathan Cromwell is an assistant professor in the Department of Entrepreneurship, Innovation, Strategy, and International Business at the University of San Francisco. Blade Kotelly is an innovation consultant and senior lecturer at MIT and an instructor for MIT Professional Education, where he teaches courses on innovation and design thinking.

Learn more about MIT SMR.