MIT Sloan Management Review Article on A Crisis of Ethics in Technology Innovation

As businesses work to delight consumers, they must also protect the public trust.

Cambridge Analytica has become a household name, synonymous with invasion of privacy. Its controversial entanglement with Facebook was a wake-up call about how we share information online. Of course, Cambridge Analytica is gone now, and Mark Zuckerberg has survived so far. But the fallout for Facebook feels never-ending: the initial stock drop, the congressional testimony, a record-breaking $5 billion fine from the Federal Trade Commission, a class-action suit approved by a federal judge, and another uncomfortable grilling in Congress.

About the Author

Max Wessel (@maxwellelliot) is chief innovation officer at SAP, responsible for technology research and product incubation efforts. Nicole Helmer (@nikkihelmer) is a decision scientist at SAP, working at the intersection of customer experience, emerging technologies, and new product development.

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