MIT Sloan Management Review Article on A Better Way to Bring Science to Market

New “markets for judgment” like the Creative Destruction Lab are bridging critical gaps between scientific breakthroughs and commercial applications.

In 2012, when the Creative Destruction Lab (CDL) at the University of Toronto’s Rotman School of Management was launched, the audacious target of this seed-stage program for massively scalable, science-based companies was $50 million in equity creation in five years. In 2017, CDL companies surpassed $790 million in equity creation. Such is the power of a market for judgment.

About the Author

Joshua S. Gans is a professor of strategic management at the Rotman School of Management, University of Toronto, where he holds the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship. He has served as chief economist of the Creative Destruction Lab since 2013. He tweets @joshgans.

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