Million Dollar Consulting, Sixth Edition: The Professional's Guide to Growing a Practice
- 3h 56m
- Alan Weiss
- McGraw-Hill
- 2021
In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the “Rock Star of Consulting,” will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.
Weiss updates his time-tested model for creating a flourishing consulting business, while showing you the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition, he offers you invaluable guidance on raising capital, attracting clients, and creating an airtight marketing strategy
This new edition is packed with step-by-step advice on how to:
- Use volatility and disruption as offensive weapons
- Maximize fees by adopting a “value mindset”
- Build a successful model for marketing remotely
- Master cutting-edge technology to reach the broadest audience
- Form powerful alliances to increase reach and impact
- Think branding―and think global
- Generate six-figure projects, six-figure retainers, and seven-figure incomes
Million Dollar Consulting has been the go-to classic for consultants for nearly 25 years. With cutting-edge new content, Alan Weiss will show you how to grow your business into a seven-figure firm today.
In this Book
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The Twenty-First Century Expert
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Build It and Tell Them You've Built It, and Then They Will Come
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The Power of the Assertive Expert
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Maximizing Fees
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How to Write a Proposal That's Accepted Every Time
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The Attack of the Esteem Monsters
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The Reality of Technology
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The Trusted Advisor
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The Ethics of the Expert
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Options for Growth
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Leverage: More Output for Less Input
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Crisis Consulting
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Legacy
