Methodology for Digital Transformation: Implementation Path and Data Platform
- 5h 40m
- Xiaodong Ma
- Springer
- 2023
This book focuses on why and how to achieve digital transformation for enterprises and organizations by introducing cases in China. Its purpose is to highlight the importance and improve the understanding for digital transformation and related issues, like human resource allocation, and how to improve the efficiency and success rate in a low-cost and low-risk way. In this way, the cases in the book avoid the most common traps during the digital transformation process, enabling R&D and business personnel, and data practitioners in the organization to figure out the implementation and processes involved, and hence better understand how to work with senior management team when implementing the transition plan. The middle and senior level managers such as company executives, presidents in banks and universities, and officials in government, are also the target audience.
About the Author
MA Xiaodong is the founder and the CEO of Guoyun Data, a senior consultant of Boston Consulting Group, an eyewitness of Alibaba Taobao Data Center, and the vice chairman of Beijing Informatization Association. He is the one who advocates the 3-in-1 concept of “strategy, technology, and talent” and the integration of seamless collaboration to truly implement digital transformation. In addition, he has also summarized a set of digital transformation that can be implemented, and he is widely known as the “leader of digital transformation” in the industry.
In this Book
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The Significance of Digital Transformation
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Three Types of Digital Disruptions to Traditional Companies
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New-Born Species of Digitalization
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Two Primary Reasons to Speed Up Digital Transformation
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When Do You Implement Digital Transformation?
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The Elements of Digital Transformation
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Self-assessment of Digital Transformation
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The Main Driver of Digital Transformation
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Failures of Digital Transformation
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How to Achieve Digital Transformation at Low Costs
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Six-Map Planning Method of Digital Transformation
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To Whom Should Digitalization Be Empowered?
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How Does a CDO Execute Digital Transformation?
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How Does a CTO/CIO Control Digital Transformation?
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Insights from Alibaba’s Digital Transformation
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The Development Phases of a Data Platform
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Interpretation of the Role of a Data Platform
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Five Elements of a Data Platform
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Implementation Path of a Data Platform
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Marketing Cloud Intelligence Helps New Retail Companies Achieve Transformation
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Building a Marketing Intelligence System for New Retail Companies
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A Renowned Retail Company Creates an Industrial Internet Platform
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A University Builds a Digital Campus
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An Urban Merchant Bank Builds a Digital Bank
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Architectural Diagrams of Digital Transformation Solutions for Nine Major Companies
