Measuring the Success of Coaching

How can you develop an effective means for measuring return on investment (ROI) in coaching? With its two dedicated sections, Measuring the Success of Coaching discusses both the principles behind measuring ROI in coaching (including specific protocols for objectively measuring ROI in coaching programs), as well as delivering a broad array of pragmatic, applicable case studies from a range of organizations.

Some of the specific topics covered in Measuring the Success of Coaching include:

• a general introduction to the concepts behind return on investment, and how to calculate it
• a discussion of the ROI Methodology and the ROI process model
• suggestions for effectively planning your ROI evaluation program, data collection, data analysis, and reporting procedures
• insight on ROI program implementation and cost justification
• input and examples of how to improve the coaching process itself
• a discussion of how to facilitate engagement of key personnel in coaching and ROI in coaching programs
• an extensive selection of highly detailed, thoroughly researched case studies of organizations that have developed and implemented programs for measuring ROI in coaching, from a wide variety of industries, and including international companies

Measuring the Success of Coaching offers a clear, complete, and detailed explanation and treatment of the principles behind return on investment in coaching. It provides a conceptual framework; workable suggestions for developing, implementing and maintaining programs for measuring ROI in coaching; and practical, germane case studies. Measuring the Success of Coaching is a comprehensive resource for trainers, coaches, managers, human resources (HR) personnel, and other professionals interested in or tasked with creating programs for measuring return on investment within organizations.

About the Authors

Patricia Pulliam Phillips, PhD, is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses.

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 30 books and more than 100 articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.

Lisa Ann Edwards is the founder and CEO of Bloom Coaching Institute, an organization that helps coaches and coaching organizations worldwide become more effective with their clients. Edwards's coaching work has demonstrated as much as a 251 percent return on investment and has been shown to lift employee engagement nearly 20 percent. She has authored or contributed to seven books.