Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales
- 7h 1m
- David Riklan, Eric Taylor
- John Wiley & Sons (US)
- 2010
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges:
- No prior sales education or training
- Lack of formalized sales training, resources, and methodologies provided by their companies
- Due to the recession and downsizing era, lack of 12-18 month professional sales training for new hires provided by Fortune 500 companies
- A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services
Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world:
Acclivus*AchieveGlobal*Action Selling*Tony Allesandra*Brian Azar*Baker Communications, Inc.*Mike Bosworth*Ian Brodie*Ed Brodow*Mike Brooks*Bob Burg*Jim Cathcart*Robert Cialdini PhD*Communispond, Inc.*Tim Connor*CustomerCentric Selling*Dale Carnegie*Sam Deep*Bryan Dodge*Barry Farber*Jonathan Farrington*Jeffrey Fox*Colleen Francis*FranklinCovey Sales Performance Solutions*Thomas A. Freese*Patricia Fripp*Ari Galper*General Physics Corporation*Jeffrey Gitomer*Charles H. Green*Ford Harding*Holden International*Chet Holmes*Tom Hopkins*Huthwaite, Inc.*Imparta, Ltd.*InfoMentis, Inc.*Integrity Solutions*Janek Performance Group, Inc.*Tony Jeary*Dave Kahle*Ron Karr*Knowledge-Advantage, Inc.*Jill Konrath*Dave Kurlan*Ron LaVine*Kendra Lee*Ray Leone*Chris Lytle*Paul McCord*Mercuri International*Miller Heiman, Inc.*Anne Miller*Dr. Ivan Misner*Michael Macedonio*Sharon Drew Morgen*Napoleon Hill Foundation*Michael Oliver*Rick Page*Anthony Parinello*Michael Port*Porter Henry*Prime Resource Group, Inc.*Neil Rackham*Revenue Storm*Linda Richardson*Keith Rosen*Frank Rumbauskas*Sales Performance International, Inc.*Sandler Training*Dr. Tom Sant*Stephan Schiffman*Dan Seidman*Blair Singer*Terri Sjodin*Art Sobczak*Drew Stevens, PhD*STI International*The Brooks Group*The Friedman Group*The TAS Group*Brian Tracy*ValueSelling Associates*Wendy Weiss&*Jacques Werth*Floyd Wickman*Wilson Learning*Dirk Zeller*Tom Ziglar*Zig Ziglar
About the Authors
Eric Taylor is the President and Chief Collaboration Officer of Empowerment Group International. Eric speaks, trains, and coaches at some of America's most respected companies on the topics of sales, leadership, employee motivation, and personal development.
David Riklan is the founder of SelfGrowth.com, the #1-ranked self-improvement Web site on the Internet, and President of Self Improvement Online, Inc., a company that specializes in publishing information on self-improvement, business, and natural health on the Internet.
In this Book
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Foreword
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Introduction
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Your past and Present Hold the Key to Your Future
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Collaboration—Changing the World
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Living Your Vows in a Whirlwind Economy
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Ninety Percent of all Sales Force Training Fails
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Eleven Telephone Tips to Effectively Reach Out and Touch Others
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The “At-Leaster” Phenomenon
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Confronting the CRM Challenge
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Rethinking Sales Success—Storytelling
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Selling for the Independent Professional
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Ten Tips for Convincing the Buyer to Pay More
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How to Sell a Pencil—and Your Product or Service
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Cultivating Endless Referrals—An Introduction
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Twenty-One Ways to Increase Sales This Year
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The Psychology of Persuasion
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The Virtual Presentation—Mastering the Medium
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Do You Have an Effective Closing Strategy?
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Sales Manager or Administrator?
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Uncover Sales Opportunities
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How Can I Wow the Audience When Speaking?
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The Good Life Rules
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Five Traits of a Great Sales Leader
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Reconstructing the Pieces of the Sales Puzzle
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Manage Salespeople as You Would Invest
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The Amazing Power of Testimonials
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Want More Sales? Stop “Selling” and Start Helping Clients Succeed
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Your Next Job Interview
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Nine Biggest Mistakes Salespeople Make in Their Presentations
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Seven Cold-Calling Secrets Even the Sales Gurus Don't Know
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Learn More, Sell More
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Are You a Sales Rock Star, or Just a Member of the Band?
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Selling Professional Services
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Dealing with Unreturned Phone Calls
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Engaging and Defeating Competition—Competitive Strategy and Political Alignment in World-Class Selling
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How to Double Sales in 12 Months Flat
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Developing the Thank-You Note Habit
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Escaping the Price-Driven Sale Selling to Clients at a Premium
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Creating Client Value—A Practical, Modern Approach to Building Business
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Selling through the Eye of the Buyer
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Building a Bridge between Service and Selling
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Developing and Implementing a Structured Sales Process
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How to Present with Mastery, So People Take Action
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Biggest Time Wasters for Salespeople
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The Key to Growing Your Sales—Work on Your Openings, Not Your Closings!
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How, What, and Why Projects Fail
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Making a Difference
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How to Overachieve
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How to Make Successful Cold Calls
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Create E-Mail Subject Lines That Draw Prospects In
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The Sales Funnel
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Having a “Great Meeting” Is Not the Objective
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“Referrals” Are a Waste—Introductions Are Golden
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Increasing Sales Quickly
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Seven Myths and Misconceptions about Top-Performing Salespeople
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Magic Moments in Selling—Subtle Yet Crucial Actions to Advance the Sale
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Truth or Delusion—Busting Networking's Biggest Myths
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Buying Decisions—What Happens behind the Scenes?
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Your “Needs” May Not Be Your “Rights”
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The Real Secret to Effectively Enrolling and Selling
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Qualifying Your Sales Process
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Selling to VITOs (Very Important Top Officers)
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The “Book Yourself Solid” Simple Selling System
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Managing Sales Success—10 Critical Performance Factors That Drive Revenue and Sales Team Growth—A System for Improving Both Sales Manager and Sales Team Performance
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Value Clarity—The Optimal Source of Differentiation
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Selling in Harder Times
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Advanced Questioning Techniques—Utilization of Questioning Techniques for Consultative Selling
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Sales Coaching Increases Sales Performance
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Mismanaging Expectations—Are You Preparing Your Sales Team for Change?
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Use Social Dynamics to Control Sales Appointments
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The Successful Sales Formula—Why 50 Percent of Deals Fail to Close
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The Up-Front Contract—Adding Control and Predictability to Your Sales Calls
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How to Write a Winning Proposal
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The 11 Biggest Sales Lies
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One Great Opening is Worth 10,000 Closes
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Life = Sales
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What are the Biggest Sales Presentation Mistakes That Professionals Make and How Can You Avoid Them?
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It's Not a Numbers Game, It's a Game of Numbers
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Optimizing Sales Leads—Moving Quickly from Inquiry to Lead to Closure
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Unmanaged, Telling Tensions Cost You Sales
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Twelve Things Your Buyers Want other than Lowest Price
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No Thanks, I'm Just Looking!—Professional Retail Sales Techniques for Turning Shoppers into Buyers
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The Keys to Successful Pipeline Management
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Superior Sales Management
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Jump-Starting a Stalled Sales Opportunity
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All Salespeople Use Scripts
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Top 10 Reasons Sales Managers Fail and What to Do about It
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Become the Duke or Duchess of Dialogue—Three Keys to Successful Dialogue Selling
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Is Your Customer Base at Risk?—Protecting Your Existing Business in Tough Times
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Become a Champion Performer
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Timeless Truths in a 2.0 Sales World—Ownership, Integrity, and Amplification
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Your Best Sales Year Ever!
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