Mastering Mobile Learning: Tips and Techniques for Success

  • 4h 38m
  • Chad Udell, Gary Woodill
  • John Wiley & Sons (US)
  • 2015

In the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality.

This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and—more importantly—the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides:

  • An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach
  • A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning
  • Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go
  • Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical
  • An overview of the technical aspects of the design and development of mobile learning

Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible.

In this Book

  • Mastering Mobile Learning─Tips and Techniques For Success
  • Foreword
  • Preface
  • Introduction
  • Enterprise Mobile Learning─A Primer
  • The Seven Shifts in Enterprise Learning
  • The Disruptive Nature of Mobile Learning
  • Why Executives Should Care About Mobile Learning
  • mLearning Is Not e-Learning on a Mobile Device
  • The Six Ps of Mobile Learning Strategy
  • The Business Case for Mobile Learning
  • The New “Nomadism” as a Driver of Mobile
  • Creating a Mobile Learning Content Strategy
  • Seven Easy and Inexpensive Ways to Launch
  • Building Brand Advocacy Through Mobile Learning
  • Developing a Mobile Management Strategy
  • Change Management Strategies for Mobile Learning
  • Categories of Mobile Learning Content
  • Unique Affordances of Mobile Learning
  • Leveraging Geolocation to Make Your Content
  • Incorporating Multi-Touch and Gestures into Mobile Learning
  • Storing Preferences and Inferring Intent in Mobile Learning Experiences
  • Using a Mobile Camera as a Powerful Learning Tool
  • Employing Mobile Device Sensors for Enhanced Learning Experiences
  • Alternative Reality Games as Mobile Learning
  • Using Mobile Games for Sales Training and Assessment
  • Voice and Messaging for Mobile Learning
  • Using Mobile Devices as Research Tools
  • Performance Support as a Form of Mobile Learning
  • Mobile Learning in “Third Spaces”─The Move to Alternative Workspaces
  • The Impact of Mobile Learning on Assessment and Evaluation
  • Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning
  • Ubiquity and Mobility as Design Considerations for Mobile Learning
  • Design Considerations in Converting e-Learning to mLearning
  • The Importance of Curation for Successful Mobile Experiences
  • Selecting Tools for Mobile Learning Development
  • Instructional Design Patterns for Mobile Learning
  • Creating Digital Publications for Mobile Learning
  • Designing for Multiple Screens in iOS
  • Designing for Context
  • Using Mobile Devices to Leverage Social Media for Learning
  • Responsive Design for Multiple Screen Formats
  • Design Choices for Mobile Learning Management Systems
  • Maps 3.0─The New Route to Learning with Social Geospatial Data
  • Using Push Notifications to Make Mobile Learning More Useful
  • Improving Performance for Mobile Web and HTML5-Based Apps
  • Understanding the Experience API
  • Implementing Mobile Learning Metrics
  • Managing a Mobile Learning Project Implementation
  • Security in a Mobile World
  • Education and Training for Mobile Development
  • Integrating Mobile Learning with Social Media
  • Budgeting for Social and Mobile Learning
  • Keeping Up with New Developments in Mobile Learning
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