Mastering Automotive Challenges
- 6h 38m
- Axel Koch, et al.
- Kogan Page
- 2007
This outstanding book charts the growth and achievement of dominance of one of the world’s most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors.
Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented.
This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created one of the world’s great industrial success stories.
In this Book
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Mastering Automotive Challenges
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The Automotive Industry Sets the Course for the Global Economy
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The Automotive Power Play Moves Into its Next Round
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The Globalization Challenge – Is the Automotive Industry Raising the Champions of Tomorrow?
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The Value Chain Challenge: Networks, The Strategy for Success
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The Technology Challenge: Progress or Pitfall?
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The Market Challenge: Who will Gain Strategic Control?
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The Sales And After-Sales Challenge: Capturing Value Along the Car Lifecycle
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Partnership as a Model for Success
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Brand Differentiation on the Basis of Platform and Module Strategies
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New Impetus for General Motors In Europe
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How Electronics is Changing the Automotive Industry: From Component Suppliers to System Partners
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The Next Evolutionary Step for the Automotive Industry is Just Around the Corner: Factors for Sustainable Success in the Interplay of Oems and Suppliers
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BlueTec: The Path to the World's Cleanest Diesel
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Bharat Forge: Emerging Players From Emerging Regions
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Conclusion
