Marketing Your Value: 9 Steps to Navigate Your Career

  • 2h 42m
  • Michael Edmondson
  • Business Expert Press
  • 2015

Sharing your unique value with the marketplace involves more than creating a personal brand, designing a Facebook fan page or writing a nice cover letter or resume. As a college student or recent graduate, marketing yourself in the worlds most competitive century requires you to: Assess your personal and professional skills; Brand yourself with an effective value proposition and Communicate your brand in a clear, consistent, compelling and concise manner. Marketing Yourself: A Workbook for College Students will show you how to assess, brand and communicate in a practical, timely and easy to use manner.

In this Book

  • Marketing Your Value─9 Steps to Navigate Your Career
  • Foreword
  • Preface
  • Think Differently
  • Identify Your Purpose
  • Explore Your Relationship to Success
  • Assess Your Skills and Traits
  • Develop Your Positioning Material
  • Create Your Plan of Action
  • Manage the Chaos
  • Design Impressive Marketing Materials
  • Leverage Your Network
  • Conduct an Effective Interview
  • Reading List – Books
  • Reading List – Articles
  • Online Resources
  • Notes
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