Marketing to Millennials for Dummies
- 4h 56m
- Corey Padveen
- John Wiley & Sons (US)
- 2017
Market effectively to the millennial mindset
Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.
Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
- Identify key millennial characteristics and behaviors
- Grasp and adapt to millennial economic realities
- Reach your target audience with integrated strategies
- Build deep, lasting connections with millennials
Get ready to crack the code —millennials are a mystery no more!
About the Author
Corey Padveen is an industry- leading marketing data expert with extensive experience building strategies and working with brands in a variety of industries to execute measurable growth campaigns. He is a partner at t2 Marketing International, an award-winning marketing consultancy that has worked with some of the largest brands in the world.
In this Book
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Introduction
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Getting to Know Millennials
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Creating a Modern View of Millennials
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Creating Your Target Audience
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Using Data to Build a Strategy
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Connecting with Millennials on Traditional Media
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Engaging with Millennials on New Media
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Communicating with Millennials Using Twitter and Video
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Using Native Mobile Social Media
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Creating a Multichannel Media Strategy
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Creating a Mobile Strategy Tailored to Millennials
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Conducting a Millennial Marketing Strategy Audit
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Utilizing the Share Economy
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Leveraging the Desire for Experience
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Mastering the Market of Demand
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Adjusting Strategies for Millennial Consumption Habits
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Cause Marketing with Millennials in Mind
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Ten Successful Marketing Campaigns That Won over Millennials
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Ten Mistakes Marketers Make When Marketing to Millennials
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Ten Quick Tips to Keep Top of Mind
