Marketing Plan Templates for Enhancing Profits
- 2h 6m
- Elizabeth Rush Kruger
- Business Expert Press
- 2016
The proposed book presents 12 marketing strategies for enhancing profits with the 80/20 rule. It will include templates for marketing plans: The Appendices of the proposed book provide marketing plan templates for a manufacturer, distributor, service provider, and retailer. Examples demonstrate how a high-tech manufacturer, real estate broker, healthcare service provider, and online retailer can use them to enhance their profits. It will also include decision rules for evaluating a marketing plan: Each chapter of the proposed book explains how to make strategic decisions relative to one component of a marketing plan and summarizes the explanation with a decision rule. Each decision rule applies the 80/20 rule to a strategic marketing decision. The 80/20 rule summarizes the Pareto Distribution. Since 1897, scientists have confirmed in many ways that the Pareto Distribution predicts results. Professors can use the decision rules to evaluate each component of the students project. The book is a perfect companion text to use in a principles of marketing class or marketing strategy/management class where a marketing plan or similar project is assigned.
In this Book
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Mission: Focus on Quality
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Target Market: Describe Key Customers
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Specialty: Compete on Strength
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Suppliers: Delegate Weaknesses
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Products and Services: Offer Treasures
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Distribution: Deliver Delight
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Promotion: Trumpet Empathy
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Pricing: Price as Valued
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Prospecting: Target Key Prospects
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Customer Service: Reward the Best
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Budgeting: Concentrate Resources
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Action Plan: Jump into Action
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Notes
