Marketing Made Simple: A Step-By-Step StoryBrand Guide for Any Business
- 2h 22m
- Donald Miller, J. J. Peterson
- HarperCollins Leadership
- 2020
Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
About the Author
Donald Miller is a speaker, founder of The Mentoring Project, and author of A Million Miles in a Thousand Years, Blue Like Jazz, Searching for God Knows What, Through Painted Deserts, and Father Fiction.
In this Book
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Introduction
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The One Marketing Plan You Will Never Regret
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The Actual Stages of a Relationship—Why People Have to Get Curious and Enlightened before They Will Commit
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An Introduction to the Marketing Made Simple Checklist
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Create Your One-Liner—The One Magical Sentence That Will Grow Your Business
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A Wireframed Website That Works
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Lead Generator—Give Them a Reason to Give You Their Email Address or They Won’t
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The Power of Email—How to Earn Space in Somebody’s Inbox
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Nurture Email Campaigns—Now Let’s Nurture the Relationship!
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Sales Email Campaigns—How to Close the Deal
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How to Execute the Marketing Made Simple Sales Funnel—A Step-by-Step Guide
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Conclusion
