Marketing and Market Planning: Increasing Revenues with Market Planning

  • 18m
  • LID Editorial
  • LID Publishing
  • 2015

Marketing and selling are both about adopting the right approach to three distinct challenges. First, finding potential customers: new customers who do not currently buy your product from anyone. Second, capturing customers from rivals, while keeping your existing clients from defecting to competitors. Third, fighting for the best possible share of business from customers, who are not exclusively with you or anyone else.

In this Book

  • Marketing and Market Planning—Increasing revenues with market planning
  • Overview
  • Benefits of Market Planning

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