Managing Brand You: Seven Steps To Creating Your Most Successful Self
- 3h 4m
- Ira Blumenthal, Jerry S. Wilson
- AMACOM
- 2008
The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression.
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
About the Authors
Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.
Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.
In this Book
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Managing Brand You—Seven Steps To Creating Your Most Successful Self
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What Branding Can Do For You
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Who Am I And How Did I Get Here?—Step One: Do the Brand You Audit
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What Do I Stand for Today?—Step Two: Assess Your Brand You Image
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What Do I Want To Stand For?—Step Three: Determine Your Brand You Identity and Essence
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I Can Get There From Here!—Step Four: Position Your New Brand You
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If it’s To Be, It’s Up To Me!—Step Five: Set Your Brand You Goals
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I Can Build My Own Personal Roadmap on My Own Terms—Step 6: Establish Your Brand You Strategies
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I Am Ready to Commit To My Action Plan—Step Seven: Implement, Monitor, and Adjust Your New Brand You
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Commencement
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Glossary of Branding Terms
