Manager's Guide to Crisis Management

Manager’s Guide to Crisis Management provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization.

Covering every aspect of the topic—from defining crisis management and policies to training for and responding to crises—it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, including:

• Planning for and training staff in crisis management
• Anticipating and preventing crises before they occur
• Managing the company’s online reputation
• Addressing crises that affect multicultural stakeholders
• Creating effective crisis-related messaging
• Knowing when to bring in a specialist

About the Author

Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience meeting clients’ needs in all aspects of crisis management—crisis response, vulnerability assessment, planning, training, and simulations. Prior to launching what was then known as Bernstein Communications in 1994, Bernstein created and served as the first director of the Crisis Communications Group for Ruder Finn, Inc., one of the world’s largest public relations agencies.

Bernstein’s crisis and issues management experience has encompassed a wide range of industries and subjects, to include accounting, architecture, associations, banking, charities, education, environment, financial services, food (retail and B2B), health care, housing, insurance, labor & employment, litigation, manufacturing, product recalls, professional services, real estate development, religious institutions, securities, security, senior housing, and white-collar crime. He is a self-admitted “geek,” online since 1982, who has pioneered strategies and tactics for Internet-centered crisis management.

His past experience includes corporate, agency, and nonprofit public relations positions, preceded by five years of investigative and feature journalism — to include a stint with investigative reporter/columnist Jack Anderson. He is a veteran of five years in U.S. Army Military Intelligence covert operations.

Bernstein is publisher and editor of Crisis Manager, a first-of-its-kind e-mail newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries, and a blogger at the popular Huffington Post site. His commercially published Keeping the Wolves at Bay: Media Training has been described as “an outstanding foundation for preparing individuals and organizations for effective crisis management.” Bernstein has been quoted as an expert source by a wide range of media outlets, to include AP, ABC News, BBC, Bloomberg News, Business 2.0, BusinessWeek, CBS, CNBC, ESPN, Forbes, Fox News, Inc. magazine, NPR, Reuters, The Christian Science Monitor, TheStreet.com, The Wall Street Journal, TIME magazine, USA Today, and many local and regional publications. A PR Week feature story entitled “The Crunch-Time Counselors” identified Bernstein as one of 22 “people who should be on the speed dial in a crisis.”

A popular speaker at a wide variety of industry functions, Bernstein has been featured and praised for presentations and workshops at events such as the American Bar Association, Arizona Bar Association, Association of Corporate Counsel, National Summit on Campus Security, World Conference on Disaster Management, National Symposium for Healthcare Executives, Builder 100 Conference, International Facility Management Association, the National School Boards Association, and Intel Corporation’s Worldwide Issue Prevention & Management Group.