Managerial Economics, Eighth Edition
- 13h 28m
- Stephen G. Marks, William F. Samuelson
- John Wiley & Sons (US)
- 2015
Samuelson & Marks’ Managerial Economics, 8th Edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. This text illustrates the central decision problems managers face and provide the economic analysis they need to guide these decisions.
About the Authors
William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his BA and PhD from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals including The American Economic Review, The Quarterly Journal of Economics, Econometrica, The Journal of Finance, Management Science, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and the National Institute for Dispute Resolution, among others. He currently serves on the editorial board of Group Decision and Negotiation.
Stephen G. Marks is associate professor of law at Boston University. He received his JD, MA, and PhD from the University of California–Berkeley. He has taught in the areas of managerial economics, finance, corporate law, and securities regulation. His research interests include corporate governance, law and economics, finance, and information theory. He has published his research in various law reviews and in such journals as The American Economic Review, The Journal of Legal Studies, and The Journal of Financial and Quantitative Analysis.
In this Book
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List of Real-World Applications
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Introduction to Economic Decision Making
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Optimal Decisions Using Marginal Analysis
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Demand Analysis and Optimal Pricing
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Estimating and Forecasting Demand
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Production
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Cost Analysis
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Perfect Competition
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Monopoly
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Oligopoly
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Game Theory and Competitive Strategy
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Regulation, Public Goods, and Benefit-Cost Analysis
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Decision Making under Uncertainty
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The Value of Information
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Asymmetric Information and Organizational Design
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Bargaining and Negotiation
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Linear Programming
