Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services

In today’s changing business environment, managers and employees need essential capabilities such as innovativeness to successfully reach organizational goals. In this digitalized era, it is obvious that undigitized firms and organizations will not survive changing demands unless they can quickly adapt and form new business strategies. The upcoming era necessitates a digital transformation in all institutions from government to the non-profit sector. In such a change-oriented and complex business era, both entrepreneurs and leaders must keep up with the latest developments around them.

Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services discusses the emerging topics of digital transformation, new knowledge innovation, sustainability, and personalized products and services and provides a theoretical infrastructure to share the latest empirical research findings within management, knowledge creation, sustainability practices, artificial intelligence, and digital business functions and strategies. Covering a wide range of topics such as Industry 4.0 and user satisfaction, it is ideal for industry professionals, practitioners, consultants, educators, scholars, researchers, academicians, and students.

About the Author

Mirjana Pejic-Bach is a Full Professor at the Department of Informatics at the Faculty of Economics & Business. She graduated at the Faculty of Economics & Business – Zagreb, where she also received her Ph.D. degree in Business, submitting a thesis on “System Dynamics Applications in Business Modelling“ in 2003. She is the recipient of the Emerald Literati Network Awards for Excellence 2013 for the paper Influence of strategic approach to BPM on financial and non-financial performance published in Baltic Journal of Management. Mirjana was also educated at MIT Sloan School of Management in the field of System Dynamics Modeling, and at OliviaGroup in the field of data mining. She participates in number of EU FP7 projects, and is an Expert for Horizon 2020.

Çağlar Doğru, Ph.D. of Management and Organization at Ufuk University, Ankara, Turkey, completed bachelor’s degree at Hacettepe University, department of business administration. He received master’s degree in human resources management and doctoral degree in business administration from Gazi University, Ankara, Turkey. His research interests are concentrated on management, leadership, organization, organizational behavior, human resources management, and strategic management. He has given lessons in stated research areas, both bachelor’s and master’s degrees. He has supervised many master’s theses on management and organization as well. Additionally, he has numerous research articles in both national and international journals. Moreover, he has many book chapters in the international publishing houses and he presented numerous studies at many national and international conferences and published at proceedings. He serves as editor at both international books and national/international prestigious journals. Among his hobbies playing piano and swimming come first. He speaks English, French, German and Russian. He is married and has a daughter.