Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth
- 5h 53m
- Wolfgang Messner
- Palgrave Macmillan Ltd
- 2013
Despite clear objectives, managers often make decisions on projects with uncertain outcomes, which can result in failed initiatives, missed goals and overrunning costs. A business case is a process, a tool and a document that builds consensus among stakeholders and gives decisionmakers the rational evidence they need to give the go-ahead.
Making the Compelling Business Case shows readers how to champion new ideas and raise them to senior management; it simplifies the decision-making process by explaining the key theories and practices behind corporate investments. These methods can be applied to a variety of investment decisions, including strategic choices, capacity management, and budget allocation alternatives. This comprehensive and stimulating book features insightful case-studies and valuable hands-on tools, designed to help executives make smart decisions and to maximize enterprise value.
About the Author
Wolfgang Messner is Associate Professor of International Management at MYRA School of Business and Director of GloBus Research.
He has been in senior management positions with leading companies (BMW Group, Capgemini, Deutsche Bank, The Information Management Group IMG) in Europe and India; Wolfgang has also taught as Adjunct Faculty at WHU – Otto Beisheim School of Management, Royal Docks Business School (University of East London), and the Indian Institute of Management Bangalore. He now undertakes research, runs workshops and consults globally on strategic business transformation projects.
He has written six books, most recently Globalization of Professional Services (2012; co-editors Ulrich Bäumer, Peter Kreutter) and Intelligent IT Offshoring to India (2010). His many articles and papers in international journals and magazines deal with business transformation, the business impact of information technology, and intercultural collaboration. Wolfgang holds a doctorate in Marketing from the University of Kassel, an MBA in Financial Management from the University of Wales, and a Master's degree in Informatics after studies at the Technical University Munich and the University of Newcastle upon Tyne.
In this Book
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List of Abbreviations
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Book Companion Website
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Deciding on Corporate Investments
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Key Financial Concepts
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Fundamentals I—Costs
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Fundamentals II—Benefits
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Making Investment Decisions with NPV
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Factoring Risk and Uncertainty
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Factoring Strategic Flexibility
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Business Case Presentation
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Business Case as Controlling Framework
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Influencing Decisions in Sales
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Notes
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Bibliography
