Magnifying Customer Focus: A Study of Current Trends and Future Possibilities 2006-2016
- 1h 59m
- American Management Association
- AMACOM
- 2006
In today's fast-changing, high-competition marketplace, learning how to effectively focus on customer needs and desires has become a top priority. If companies don't master this ability, they can lose customers at the speed of the Internet.
This is why American Management Association has commissioned The Human Resource Institute (HRI) to conduct a global customer focus study in spring 2006 to learn what's driving customer focus, how companies can create a customer-focused culture, and what's likely to change over the next ten years.Discover the importance of setting boundaries to avoid rework. Learn how to get buy-in from the customers and agreement on deliverables. Find out how to introduce a formal change management process.
In this Book
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A Brief Review of Customer Theory
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What's Driving or Hindering Customer Focus Today?
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Elements of a Customer-Focused Organization
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Customer Focus in the Future
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The Composite Theoretical Company 2016
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Conclusion
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Epilogue
